Our Story

How it Started

Where concrete meets our oceans, marine life suffers. This was all too clear to ECOncrete®’s co-founders, marine biologists and innovators who believed they could develop a material that’s good for the structure, and the environment. Established in 2012, ECOncrete is an interdisciplinary science-based company with a unique blend of professionals, including biologists, ecologists, environmental engineers, designers, and concrete technology specialists.

team econcrete
What We Do

Since our founding, ECOncrete’s patented technology has helped engineers,  architects, and asset owners build stronger, greener marine infrastructure.
By enabling life on concrete, projects can meet both climate action goals as well as business goals. The ECOncrete solution is tailored to meet the requirements of each project, and can be seamlessly integrated into the project by local contractors.

Foundations for a Sustainable Future

There’s a new standard for concrete: concrete that builds stronger infrastructure. Concrete that brings life back to our shores. We’re on a mission to shift the baseline, to transform the way our concrete coasts look and function – so that where the ocean meets the shore, life thrives – above and below the water.

below and above water
Diversified work culture

As a global company ECOncrete thrives on diversity of cultures and is committed to ensure the equality of rights, freedoms, opportunities and recognition between genders.

You can read more here

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Meet the Team

Dr. Ido Sella
CEO and Co-Founder

Dr. Ido Sella is a world-leading expert in ecological engineering and environmentally sensitive designs of coastal and marine infrastructures. With over 20 years of experience in the fields of marine biology and ecology, Ido has led ecological marine construction projects in over 30 countries for city, state, federal, national, EU, and NGO stakeholders. Ido holds a Ph.D. in Zoology and an MSc in Ecology and Environmental Quality from Tel-Aviv University.

Dr. Shimrit Perkol-Finkel (1975-2021)
Former CEO and Co-Founder

The late Dr. Shimrit Perkol-Finkel was the CEO and Co-Founder of ECOncrete, a brilliant marine biologist, and a visionary innovator.

A world-expert in ecological engineering, Shimrit’s creativity and entrepreneurship changed the trajectory of marine construction. She was an EU Marie Curie Fellow, received dozens of international innovation awards, and authored over 20 scientific papers. Her contributions to the marine environment she loved are boundless.

Shimrit lost her life in a tragic car accident in March of 2021, leaving behind a legacy of ecological construction thinking aimed at bridging coastal development and sustainability. She was a mother of three, wife, sister, and dear friend.

Shimrit was one of those unique people who actually changed the world.

Michal Judovits
Chief Commercial Officer

Michal Judovits is an accomplished M&A executive with over a decade of experience in the Maritime industry.  She has extensive international experience and a proven track record of developing and executing business strategies to secure profitable growth. Michal holds an MBA from the IE University of Madrid, specializing in Corporate Strategy, and a B.Sc. in Industrial Engineering from Tel Aviv University.

Maor Bezner
Chief Technical Officer

Maor Bezner is an industrial designer with expertise in harmonizing environmental and technical needs for marine infrastructure. He has a proven track record in developing and refining technologies to enable mass production. Maor joined ECOncrete in 2019, and leads the R&D and project assimilation teams. 

Muriel Pineau
Chief Communications Officer
Muriel Pineau is an experienced communications executive with over 25 years of industry expertise across culturally diverse and global business environments in Europe, Africa, and the Middle East. Her international career extends across Oil & Gas Upstream / Downstream, Maritime Ports Logistics, Shipping, Commercial Space Transportation, Technology, to support global strategies in a competitive and ever-changing market environment, within complex matrix organizations.
Her focus area is corporate communications – external and internal – where she brings hands-on experience and creativity in leading, developing and implementing communication strategies that foster business growth.
Tomer Hadary
Chief of Projects

Tomer is a marine biologist with vast experience in both lab and field work, above and underwater. He’s been part of the company from the very early stages and has been involved in all technical and operational processes, both at project and company levels.

Uzi Izhaky
Chief Financial Officer

Uzi Izhaky is a CPA, LLB, MBA, with 20+ years of finance experience in the tech and IT sectors. Uzi is responsible for overseeing the financial management activities. Prior experience as a CFO and COO in tech and in global startups.

Jorge Gutiérrez Martínez
Global Head of Engineering

Jorge Gutiérrez is a Civil Engineer specializing in ports and coastal engineering. He has over a decade of experience in leading international port and marina construction projects and conducting design analysis, and joined ECOncrete to commensurate his love of the marine environment with his work. Jorge completed an M.Sc. in Civil Engineering at the University of Alicante, and an M.Sc. in Ports and Coastal Engineering at CEPYC-CEDEX of Spain.

Dr. Andrew Rella
Technical Business Development Director

Dr. Andrew Rella is a Coastal and Environmental Engineer specializing in nature-inclusive design. He has a decade of experience in facilitating and successfully managing the design, permitting, and construction of nature-inclusive marine infrastructure.  Andrew earned his Ph.D at Stevens Institute of Technology and joined ECOncrete in 2014.

Sam Suter
Head of Marketing

Sam Suter has a broad range of experience in marketing and communications, with a focus on all things digital. He started his career in journalism and public relations in Switzerland, and has contributed to a number of successful startups, most notably a leading Swiss digital publishing house. For 10 years he was active as consultant and marketing service provider for a diverse portfolio of clients. He was educated in the US & Switzerland and holds an MA in Communications and Computer Science from the University of Zurich.

Shlomit Wartenburg
Head of Design

Shlomit Wartenburg is an architect and designer, with extensive experience in the field of landscape architecture. She has led projects in the public, private, education and residential sectors, ranging from urban to interior spatial design and business branding. After completing her BA and B.Arch studies in the UK, she has worked in both England and Israel.

Paolo Tedone
Business Development Director, Offshore & EU

Paolo is a pan-European Business Development executive with more than two decades of experience helping the development of successful international partnerships, in different industry sectors such as Information Technology, Clean Energy, social network startup and sustainable marine infrastructure. Paolo earned an MBA from the University of Chicago Booth School of Business.

Dr. Yaeli Rosenberg
Head of Biology

Dr. Yaeli Rosenberg, Head of Biology at ECOncrete® Tech LTD is a marine biologist and ecologist, Bar-Ilan University graduate, who focused her research on the effect of urbanization and anthropogenic stressors on coral reefs. She has vast experience in both lab and fieldwork conducted worldwide. Yaeli is highly experienced in underwater monitoring surveys and sampling as well as computational programing and meta-data analysis.

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