Our story

How it started

Where concrete meets our oceans, marine life suffers. This was all too clear to ECOncrete®’s co-founders, marine biologists and innovators who believed they could develop a material that’s good for the structure, and the environment. Established in 2012, ECOncrete is an interdisciplinary science-based company with a unique blend of professionals, including biologists, ecologists, environmental engineers, designers, and concrete technology specialists.

team econcrete
What we do

Since our founding, ECOncrete’s patented technology has helped engineers,  architects, and asset owners build stronger, greener, marine infrastructures.
By enabling life on concrete, projects can meet both climate action goals as well as business goals. The ECOncrete solution is tailored to meet the requirements of each project, and can be seamlessly integrated into the project by local contractors.

Foundations for a sustainable future

There’s a new standard for concrete: Concrete that builds stronger infrastructure. Concrete that brings life back to our shores. We’re on a mission to shift the baseline, to transform the way our concrete coasts look and function – so that where the ocean meets the shore, life thrives – above and below the water.

below and above water

Meet the leadership

Dr. Ido Sella
CEO and Co-Founder

Dr. Ido Sella is a world-leading expert in ecological engineering and environmentally sensitive designs of coastal and marine infrastructures. With over 20 years of experience in the fields of marine biology and ecology, Ido has led ecological marine construction projects in over 30 countries for city, state, federal, national, EU, and NGO stakeholders. Ido holds a Ph.D. in Zoology and an MSc in Ecology and Environmental Quality from Tel-Aviv University.

Dr. Shimrit Perkol-Finkel (1975-2021)
Former CEO and Co-Founder

Late Dr. Shimrit Perkol-Finkel was the CEO and Co-Founder of ECOncrete, a brilliant marine biologist, and a visionary innovator.

A world-expert in ecological engineering, Shimrit’s creativity and entrepreneurship changed the trajectory of marine construction. She was an EU Marie Curie Fellow, received dozens of international innovation awards, and authored over 20 scientific papers. Her contributions to the marine environment she loved are boundless.

Shimrit lost her life in a tragic car accident in March of 2021, leaving behind a legacy of ecological construction thinking aimed at bridging coastal development and sustainability. She was a mother of three, wife, sister, and dear friend.

Shimrit was one of those unique people who actually changed the world.

Michal Judovits
VP Business Development

Michal Judovits is an accomplished M&A executive with over a decade of experience in the Maritime industry.  She has extensive international experience and a proven track record of developing and executing business strategies to secure profitable growth. Michal holds an MBA from the IE University of Madrid, specializing in Corporate Strategy, and a B.Sc. in Industrial Engineering from Tel Aviv University.

Jorge Gutiérrez Martínez
Global Head of Engineering

Jorge Gutiérrez is a Civil Engineer specializing in ports and coastal engineering. He has over a decade of experience in leading international port and marina construction projects and conducting design analysis, and joined ECOncrete to commensurate his love of the marine environment with his work. Jorge completed an M.Sc. in Civil Engineering at the University of Alicante, and an M.Sc. in Ports and Coastal Engineering at CEPYC-CEDEX of Spain.

Dr. Andrew Rella
Technical Business Development Director

Dr. Andrew Rella is a Coastal and Environmental Engineer specializing in nature-inclusive design. He has a decade of experience in facilitating and successfully managing the design, permitting, and construction of nature-inclusive marine infrastructure.  Andrew earned his Ph.D at Stevens Institute of Technology and joined ECOncrete in 2014.

Maor Bezner
Head of Design

Maor Bezner is an industrial designer with expertise in harmonizing environmental and technical needs for marine infrastructure. He has a proven track record in developing and refining technologies to enable mass production. Maor joined ECOncrete in 2019, and leads the R&D and project assimilation teams. 

Michal Tidhar
Head of Marketing

Michal Tidhar is a marketing executive with nearly two decades’ experience in delivering differentiated marketing strategies which generate leads and grow market share. She oversees ECOncrete’s brand identity, lead generation, awareness, and loyalty creation across all marketing channels. Michal received an LL.B and B.A. from IDC Herzliya University and an MBA from Bar Ilan University.

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