In this recent episode of the Unreasonable Stories podcast, ECOncrete co-founder and CEO Dr. Ido Sella sits down with Daniel Epstein for a candid conversation on the journey behind ECOncrete.
The discussion looks back at the early days of the company – building across disciplines, navigating uncertainty, and learning how to operate at the intersection of science, construction, and capital. It also reflects on the realities of scaling: closing deals, raising funding, and facing unexpected challenges along the way.
At its core, the episode is a personal story. Dr. Sella shares the impact of losing co-founder Dr. Shimrit Perkol-Finkel in 2021, just one month before closing the company’s Series A, and the decision to carry the company forward while staying grounded in its original vision.
Throughout the conversation, one theme stands out: leadership is often shaped in the moments you don’t plan for.
This episode offers an honest perspective on what it takes to build – and keep building – through complexity.
🎧 Listen to the full episode:
https://unreasonablegroup.com/podcast/concrete-that-works-with-the-ocean-not-against-it
